Effective advocacy starts with the right perspective: ensuring others absorb our perspective and pushing ourselves to absorb the perspective of others. Failure to do so results in unmanageable risk, and has even toppled executives and elected officials.
This is why Perspective Strategies exists. We are an integrated influence firm that transforms challenges into opportunities by combining strategic narratives with tactics that rebuild public perception, influence target audiences, and generate tangible returns.
A challenge that is understood is a challenge that can be solved. Discovery is imperative to our ability to create opportunity.
Strategy is central to any influence operation and perspective must inform the strategy to ensure the desired outcomes are accomplished.
Influence is a verb. It must be planned, worked at, and created through a persuasive and compelling narrative where the story transforms public perception, influences action, and tactics that generate tangible returns.
Stephen Aaron is the founder and CEO of Perspective Strategies. He is a public affairs strategist and influence expert with almost twenty years of experience in Washington D.C. transforming the most adverse challenges into opportunities.
“You never really understand a person until you consider things from his point of view... until you climb into his skin and walk around in it.” - Atticus Finch
Stephen Aaron
Founder
Perspective Strategies